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Hailey’s role as Brand Ambassador for the clean beauty brand made her the ideal candidate for tour guide during yesterday’s global launch, and it was quite something to see, we almost felt like we were in sunny LA. In the Virtual Villa there will be places to go get advice, tips, and tutorials when the platform launches soon at the brand. The event had more than 800 press and visitors from across the globe to witness the new virtual world of the brand which will become a shoppable platform for them, and we were there to see it.

Beauty brand BareMinerals enlisted Hailey Bieber to launch their new skin and makeup pieces at a Virtual Villa by the sea this week.